Paragon Theaters

Diamond Rewards Loyalty Program




Diamond Rewards
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Diamond Rewards Program Rules

1.   The Diamond Rewards Program is subject to the Program Terms and Conditions available at, which are incorporated herein by reference (the “Terms”).

2.   To become a Diamond Rewards Member, you register online at Points begin accruing after you register and points are not added retroactively. Points for qualifying purchases at Paragon Theaters will accumulate on the Diamond Rewards Account in accordance with the Terms. You cannot redeem points until you become a registered member of the Diamond Rewards Program.

3.   Diamond Rewards Membership is open to residents of the United States or U.S. Territories who are 13 years of age and older. However, the following are excluded from Diamond Rewards membership: (a) employees of Paragon Entertainment Holdings, (“Paragon”); (b) employees of affiliates of Paragon; (c) family members, including mother, father, step-parents, in-laws, siblings, children, stepchildren, grandparents, and grandchildren, of any employee of Paragon or its affiliates; and (d) any person residing in the same household as an employee of Paragon or any of its affiliates, whether or not related. Other restrictions on membership may apply.

4.   Diamond Rewards Members will receive the following:

(a)  Upon new membership sign-up, via,  all NEW Diamond Rewards members automatically will receive the following extra benefits after the member makes their first transaction at the theater.

One (1) free rewards ticket (valid for 90-days)
One (1) free 85oz. Popcorn (upgrades are allowed for a minimal surcharge)
Five (5) starter rewards points

The free rewards ticket, free popcorn and 5 starter points will be placed into the Diamond Member’s profile instantly after their first transaction.  They can only be first redeemed 24-hours later after they are deposited into the Diamond Member’s account..

(b)  One (1) point for each admission ticket purchased on the Paragon Mobile App,, any Ticket Kiosks in the theater, or at  the box office of a Paragon Theaters location (with a maximum of five (5) points per calendar day)


(c)  Five (5) points for the purchase of one or more items at any concession stand located within a Paragon Theaters location (with a maximum of five (5) points per calendar day).


(d)  Ten (10) points per $100 spent on any party or event held at Paragon Theaters. Points will be awarded upon payment of the event.


(e)  A free rewards ticket will be gifted on their registered birthday (with a 90-day expiration) and dropped into their account.  These free rewards tickets will be eligible for upgrade to VIP Lux Box Dine-In Seating, pending availability, for a nominal fee of $4.00 USD.  


5.   Diamond Rewards Members do NOT earn points in connection with any admissions obtained by redeeming complimentary passes or re-admission tickets. In addition, Diamond Rewards Members do NOT earn points when redeeming any free concession item coupons at the concession stand. Diamond Rewards Members do NOT receive points for group ticket purchases. Although Diamond Rewards Members will NOT earn points when purchasing gift cards or group tickets, they WILL accumulate points for qualifying purchases made in connection with the redemption of gifts cards and group tickets.

6.   Diamond Rewards members do NOT earn points in connection with any meal, beverage or concession ordered from the private enclave of VIP Lux Box Dine-In seating in the auditoriums at the theaters.  At this time the Diamond Rewards program is not part of any QR code ordering.  Points earned for concessions purchases are only valid if transacted in-theater at a concession stand located in the lobby of the theater.  Diamond Reward members do NOT earn points from any order placed at The Agency Bar & Social at the Paragon Fenton location in Cary, NC.

7.   To earn points, a Diamond Rewards Member MUST present his or her Diamond Rewards account (number, registered phone number, or email) to the cashier when purchasing tickets or concession items or be signed in to their rewards account when making purchases on the Mobile App,  or at, or at any Ticket Kiosk in the theater. Only one (1) Diamond Rewards account can be presented per qualifying transaction.  Point balances will be updated the following business day. Points are not added retroactively if you forgot to use your rewards card.

8.   A Diamond Rewards Member’s account will be credited with the corresponding reward on the first business day following the day on which that Member accumulates enough points to cross an award threshold.

9.   Free Rewards  Tickets are valid for admission to any 2D, Axis15, Axis15 Extreme, and/or 3D  engagement at participating Paragon Theaters locations and may be redeemed on the Paragon Theaters Mobile App, at, at any Ticket Kiosk in the theater, or at the Box Office. 

10.  For an additional fee of $4.00 USD, Diamond Rewards Members may upgrade their Free Rewards Tickets for VIP Lux Box Dine-In seats, if available.  

11.  Free Rewards Tickets rewards are non transferable and are valid upon being credited to the Diamond Rewards Member’s account. All rewards are valid until the expiration date indicated (which is 90-days past the date the ticket was accredited to your account).

12.   Paragon Theaters reserves the right to change, alter or discontinue the Diamond Rewards Program and/or awards structure at any time without notice to its Members.  Paragon Theaters also reserves the right to  discontinue, suspend and/or cancel individual memberships at their sole discretion.  Paragon assumes no liability for any changes to the Diamond Rewards program and its benefits.

13.   Diamond Rewards accounts that are dormant for twenty-four (24) consecutive months will become permanently inactive and all points accumulated will be forfeited or canceled.

14.   Diamond Rewards members who have any questions or concerns about their account should send an email to  Please include your Diamond Rewards account number, and/or your phone number or email address associated with your account within the body of your email.  Someone will respond to your inquiry in a timely manner - expect a response in roughly 48 - 72 hours.


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